Beliefs of Steve Lesnard
Entrepreneur, Steve Lesnard, thinks two mediums: digital and social influence how new products get marketed. He also believes that the brands “that cut through” put the needs consumers have at the essential place of their strategy. Another factor he believes is crucial is a successful product introduction. He believes that they highlight benefits that are easy to see, giving real value to the consumers.
Principles of Steve Lesnard: Number One
If you are looking for ways to have your product successfully marketed, Steve Lesnard has two principles for you. One of them is “Keep it simple to make it memorable.” If you want to create the best introduction for your new product, all you have to do is describe what makes your product “new and better.” That method may come out to be a challenge. However, when you simplify, it helps teams just think about communicating the innovative and relevant features of the product. One example Lesnard gives is the campaign of Tech Giant Apple’s I Pod Product: “10k songs in your pocket.” That strategy highlighted the factors of “simplicity and emotion” when the industry was going towards technical supremacy.
Principles of Steve Lesnard: Number Two
The second principle Steve Lesnard has for you regards the consumer experience and is to “Bring it to life to make it real.” That happens right after you are sure what the storyline you want is. Three questions you should ask about your medium are: “How does it look on your body?”, “What does it do?,” and “How would you use it.” Presenting those elements can help your medium get both cut through and energized. For example, you could use videos to your product can be put in the right context. One, it brings a consumer testimony in the storyline and also outlines memorable features.