Krishen Iyer is the co-founder and Chief Executive Officer of Managed Benefit Services, which was previously known as Quick Link Marketing. The company is based in Fresno and deals with lead management within the health, dental and life insurance sector. Their clients employ their services on how to market their prospect and opportunities to best monetize them.
In a recent interview, Krishen Iyer revealed several details about how his company started and his day to day operations. He notes that Managed Benefits Services aims to connect firms that need specialized marketing solutions to companies which are capable of providing them with solutions. The idea for MBS came out of Iyer’s recognition that there is a pressing need for the service, and that it is currently lacking availability in the marketplace. He believes that communication is the key which brings up to life any idea and that the best ideas result from multiple points of view gained through communication efforts regarding a certain idea.
His day-to-day responsibilities involve client interfacing, marketing, and technical development, and he tries to schedule everything in the most optimal way in order to be more productive. As a result, he dedicates the first part of his day to client interfacing, something which allows him to carry out his other responsibilities while having the client’s need clearly in his mind. Iyer notes that he is excited about the marketing analytics which is increasingly specific that are available to MBS, as they allow them to refine their approach in order to achieve the best results for their clients.
Krishen Iyer attended San Diego State University and earned a degree in Public Administration. Prior to founding MBS, he established his real estate company Iyer Real Estate Holdings. In the insurance field, his first company was MNP Insurance, a company which saw impressive growth, getting included in the Inc. 5000 list in the year 2015. According to him, using the advanced technique in analysis and data collection allowed his current company to develop precise growth strategies. This level of precision enhanced the likelihood of efficacy of their strategy and reduced the risks.