As the people of Houston Texas where forced to watch as their homes and business were ravaged by the strong winds and waters for Hurricane Harvey, one company was getting ready to deliver aid to the community. Stream Energy, one of the leading providers of energy and other services in the state of Texas in conjunction with their philanthropic branch “Stream Cares” was able to provide many in the community with basic necessities during this difficult time for the city. The act and execution of the aid was a prime textbook example of how corporate philanthropy has become an essential part of a companies ability to create brand recognition and loyalty.
According to WalletHub, Texas is ranked one of the least giving states, a ranking that Stream Energy is fighting to make irrelevant. The incredible projects seen by Stream and its employees have captured the attention of other high-level executives as a means to enhance their own brands with loyalty and protection. It is well known that when a business is involved within the community, any internal scandals that may arise can be better maintained by the company due to brand loyalty.
Stream Energy also promotes a company culture of philanthropy amongst their employees, in fact, many of them volunteering for projects all across the city. A great example of passion projects created by Stream Energy employees is the “Operation Once in a lifetime” initiative. The project involves fundraising in order to provide local veterans and their families with financial support. In addition, Stream Energy employees also donated their time to provide transportation every December to veterans and their families to local restaurants where they can enjoy a great meal consisting of burgers, ribs and other delicious foods. There is no doubt that we have seen the last of Stream and their tireless work to continue new progressive and innovate ways to be apart of the community.