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Roberto Santiago; How to Establish a Colossal Business Empire from Humble Beginnings

 

In business, having a role model or a mentor comes in handy. In fact, it does not matter if the role model in question helps directly or indirectly. What matters is the fact that the role model shares the reliable skills with the specified entrepreneur. For that matter, Roberto Santiago comes in as a revered entrepreneurial expert who disseminates helpful entrepreneurial tips to his role models. As such, most entrepreneurs in Brazil can attest to his input in their lives. For instance, since he writes about business on his blog, he has received a massive social media following thanks to his dedication to change the lives of young entrepreneurs. Nevertheless, for Roberto Santiago to have come all the way, he must have begun his career from a lower point. Here is a look at his early life and career.

 

Background Information

 

Growing up in Joao Pessoa, Santiago always wanted to be an entrepreneur. However, he did not have a role model to guide him through the right path to becoming one. Therefore, he decided to join a school and pursue the relevant academic credentials for him to be able to find a job opening in the market. As a student at Pio X Marist, he dedicated time and resources to attain good grades. As such, he was now able to land a job opportunity at a pioneering manufacturing company by the name Café Santa Rosa.

 

Establishing a Career

 

Being a dedicated employee, he had a special connection with his clients. Therefore, they preferred dealing with Santiago, unlike other employees who spent most of their time in the business of generating profits rather than connecting with their clients. Additionally, he built strong entrepreneurial relationships that contributed to more positive appraisals. Being visionary, he quit his job to establish a business where he supplied construction materials to manufacturing facilities.

 

Starting Business

 

The cartonnage company he started registered performed well. Even so, he still wanted to pursue more businesses, and a mall is all he could think of at that moment. Therefore, as he went about his daily routine in business, he decided to conduct extensive research on the viability of the retail industry. Because Brazilians did not have a major shopping mall that could provide all their personal use and household items, Roberto decided to purchase land and construct a mall. He would later call it Manaira Shopping Mall.

 

Features of the Mall

 

Since its inception, the mall has been a significant attraction site where most Brazilians spend their time enjoying different activities. Moreover, having taken the project managers two years to clear the construction, the mall had several features including shopping areas, one major gaming area, a concert hall at the rooftop, a fitness center, a college, a food court and a banking hall. Other than that, the roof has a hall that goes by the name Domus Hall.

 

The Domus Hall

 

Perhaps the Domus Hall receives more clients because it is too attractive. For starts, it is air-conditioned. Moreover, it is big enough to accommodate about 10,000 clients at the same time. Additionally, it has a mezzanine level that accommodates several clients for concerts and musicals.

 

 

The General Observation

 

 

It is evident that Roberto Santiago established a successful business empire from his dedication and the desire to succeed. From his life, entrepreneurs can learn to be resilient and persistence in achieving their dreams.