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Persistence and Positivity: The Keys to Roberto Santiago’s Success

Considering the wild success that he has enjoyed during his storied career, many assume that Brazilian entrepreneur Roberto Santiago is just a lucky man. Like anyone who has built their own empire from the ground up, however, Santiago knows that luck has absolutely nothing to do with it. When he was just 30 years old, Santiago established what would become one of the largest malls in Brazil. Today, it is the largest and most popular shopping and entertainment destination in the state of Paraiba, and it keeps getting better. Read more articles on exame.com

As well-established as he may be now, Santiago isn’t likely to rest on his laurels. Roberto Santiago was born in Paraiba on July 16, 1958. From an early age, he had a passion for writing. Since that was his natural inclination, he gravitated toward creative pursuits in his early years. His professional journey began with a job at Cafe Santa Rosa. The young man invested his earnings wisely and was able to buy into a successful cardboard box manufacturing company fairly early in his career. Along the way, he earned an undergraduate degree from Pio X Marist College and a degree in business administration from University Center of Joao Pessoa, or UNIPE.

Using money that he made through his cardboard box manufacturing venture, Roberto Santiago was able to invest in a large plot of land in Joao Pessoa in 1987. He had a plan in mind for the land, as he had long envisioned a massive shopping and entertainment destination in his beloved city. He put together a detailed plan for what would become the Manaira Shopping Mall, and construction on the ambitious project began in 1987. Two years later, in 1989, the mall officially opened. At the tender age of just 30 years old, Roberto Santiago was the successful owner of a wildly popular entertainment destination.

Those who frequent the Manaira Shopping Mall describe it as being more like a small city in its own right. Here, shoppers can find everything that they could possibly need, including more than 280 stores and restaurants; a state-of-the-art 11-screen movie theater with stadium seating and top-notch concessions; an arcade called the Game Station that sprawls over more than 1,800 square meters and boasts more than 200 games; a fitness center; numerous banks; a bowling alley; and a massive food court that was updated and expanded in 2008, 2012 and 2014. What does Roberto Santiago plan to do next? Only time will tell but you can be certain, that he will be wildly successful. Visit their profile page on Facebook.