Sweetgreen is high-end restaurant in the food industry that features salads. The company is backed by several impressive investing including Daniel Boulud, Danny Meyer, and Steve Case. They have experienced booming success and now have 40 different locations. Sweetgreen’s co-CEO, Nathaniel Ru, seeks to change the way people in American eat. He understands the allure of a quick stop for fast food, and wants to provide people with the option to eat something healthier instead. Learn more: https://www.linkedin.com/in/nathaniel-ru-b04a7310
Nathaniel Ru also maintains that Sweetgreen is best run on a technology platform. 30 percent of the purchases made at Sweetgreen are completed on their website or mobile app. It is part of who they are as a company. The company also believes in making all their employees work directly in the restaurants on occasion. the do this to keep on eye on what goes down and according to Nathaniel Ru, they want to decentralize because they do not support big corporate headquarters.
The co-founders of Sweetgreen are Nathaniel Ru, Jonathan Neman, and Nicolas Jammet as all first-generation immigrants and they met in college. They focused their attention on the food industry because they noticed that Georgetown had limited options for healthy food. They wanted to give people the choice to fill their bodies with something better. Over time, Nathaniel Ru learned that it is important to build a team because you cannot do everything yourself. He looks up to Kevin Plank and the work he has to the Under Armour company. When he is not eating salad at Sweetgreen, Nathaniel is earned Northern Thai food in restaurants that have good service.
Nathaniel Ru was born in 1985 in Pasadena, California. He attended the Georgetown University’s McDonough School of Business and graduated in 2007. He earned a BS in Finance during his time there. He has always been very interested in entrepreneurship and it was at college that he was really able to explore his options. He actually came up with the idea for Sweetgreen with two of his friends while in college in Georgetown. He believes in created food that fits your values and is proud to have created a company that puts well-being, health, and happy living first. He is also concerned with the environment and worked hard to make sure their restaurants only leave a small carbon-neutral footprint. Sweetgreen is very eco-friendly. He has several investments in MeUndies, EatPops, Bond Streets, and LOLA.