Kate Hudson’s company is called Fabletics, and she sells her own designs for women’s causal and workout outfits. She does a great amount of business with women that want the ease of wearing pieces that fit well, and are designed with women in mind. Kate Hudson listened to what women were looking for, and she created a line that they would enjoy.
She follows the reverse showroom selling strategy. It is a way that she can offer more to the women that she sells to without having a lot of cost for overhead. The reverse showroom is about stocking physical stores with little inventory, and only ones that will sell. Most of the marketing is done online, and she is in direct competition with big companies like Amazon. Having the Internet at her disposal, Kate Hudson will be able to make sure that she attracts the customers that will love her designs, and be faithful customers for her business.
The reviews that are coming in about her business are positive. She is loved for her designs that are easy for women to wear. They love that they are reasonably priced, and that they are easy to clean too. Since they have the option to join her club, which is free, they can shop online and never leave their homes. This is all for convenience, and they are able to get just the right pieces for their wardrobe.
When women visit her store, they end up subscribing to her club. This is free to do, so the women do not have to invest anything in the club. She has over a million subscribers to date, and this will steadily continue to increase as time goes on. Kate Hudson knows what the women want to see, and the convenience that they are after. Her knowledge of marketing is paying off extremely well, and she is attracting more and more customers on a regular basis.
In the future, Kate Hudson’s company, Fabletics will continue to do well by increasing their customer base, and making sure that they keep them happy. There are many reasons that women love what they find with Kate Hudson’s Fabletics, and they are willing to stay as her customer for many years into the future.