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In-depth with CEO & Investor Mark Holyoake

Mark Holyoake is considered to be one of the most respected and revered investors in the world. Mr.Holyoake has had decades of experience n, t only investing in companies but leading them as a CEO or consultant. As a prominent figure in the food industry, it was to no one’s surprise that he found an interesting in Iceland’s most established seafood company, ISI, or Iceland Seafood International. Although many informed Mr.Holyoake of the risks of taking on a failing seafood company in addition to an economy in crisis, he nevertheless pushed forward with his vision. We recently sat down with Mark Holyoake to go a little more in-depth about this investment as well as other aspects of his career.

What led you to invest in a company that many stayed away from?

Mark Holyoake states that although he did understand the risks involved in investing into ISI, he also saw the potential of success if he was able to implement not only a long-term plan but also create collaboration with other figures in the seafood industry such as distributors and factory operators. Through this collaborative effort as well as his implementation of a long-term plan, ISI has managed to create multiple year profits for the better part of a decade now.

How do you make your ideas come to life?

Mark Holyoake explains that the best ideas are those that can be examined by multiple people. Mr.Holyoake encourages collaboration in order to have people who have a shared belief contribute to the idea. In addition, this also increases moral within your team as no one wants to work on a project that they have zero passion for. Mr.Holyoake concludes by saying that within his time as a CEO, he has learned that although his title calls on him to lead, it is paramount to also include others in the process.

As a CEO, what do you do to ensure success?

Mark Holyoake states that one of the most important things a CEO or leader can do is surround themselves with people who share his values and that he can trust. In business, Mr.Holyoake adds, it is vital to align oneself with people who share a common goal for not only themselves but the company as a whole.

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