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Doe Deere The “Unicorn Queen” Of The Beauty Industry

Doe Deere is know in the beauty industry as the “Unicorn Queen.” Her love of bold colors and desire to be one of a kind has driven her to achieve goals that some might have deemed impossible. Born in Russia she moved to New York City as a teenager. In New York City, she studied fashion which eventually led her to develop her cosmetic business Lime Crime.


Doe Deere now lives in Los Angeles, California. She operates her company from southern California. She is one of the first female entrepreneurs to launch a cosmetic company online in 2008. As the CEO and owner of Lime Crime she is dedicated to creating bold and colorful cosmetics that are certified vegan and cruelty free. Her line carries a variety of brightly colored products from nail polish, glittery lip gloss, brightly colored liners, loose pigments, eyeshadow pallets and the coveted lipsticks Lime Crime has become famous for producing.


In her early years Doe Deere started out experimenting with color while designing her own clothing line. Her inspiration to start her own make up line came when she was looking for the right makeup to compliment the clothing she designed. She wanted bold colors to market her clothing on the web. When she couldn’t find what she was looking for she decided to create her own makeup colors. Learn more:


Two of Doe Deere’s favorite things are fairy tales and makeup. Lime Crime, her company combines the two and allows her to be creative and share her love and imagination with her customers. The companies mascot is the unicorn, representing individuality, creativity and fun through their makeup products. The makeup line is for sale online and in several retailers throughout the United States.


In 2004, Lime Crime started selling clothing products online. It took about a year for the company to start seeing study sales and making money. In 2008, Doe Deere added makeup and promoted her products by creating makeup tutorials and sharing them online. The tutorials helped create the buzz about Lime Crime and by 2009 they were off and running.


Doe Deere started out as a fashion designer after attending the New York Fashion Institute of Technology. She doubted that fashion was her final destination but learned a lot about trends and marketing as she promoted the products she created. As she started to create her own makeup and share it with others, she soon discovered she had found her true passion. That passion attracted the attention of others and her energy turned into the Lime Crime company you know today.


One of the toughest decisions, Doe Deere, had to make was choosing a laboratory to be her partner in developing makeup. She wanted someone that could share her vision and that would be willing to work directly with her. Once she found the right partner she felt like she had so much more freedom to create the right colors.


The focus of Lime Crime is that beauty should make you feel happy. Doe Deere feels the colorful palettes of your makeup should do something magical. It should have the power to transform you and make you feel happy.

Doe Deere-Inspiration to Be You

Doe Deere was born in and grew up in Russia. When she was 17 years old, Deere moved to the United States. She spent her formative years in not only Russia, but in New York City and now lives in Los Angeles. Deere considers herself to be a pretty ambitious and imaginative person and her biggest dream was to become a musician, which is why she originally moved to New York in the first place.

As a musician, Deere learned about career and marketing and it has taught her to appreciate peoples’ support of her. Deere started her first business in Russia when she was just thirteen years old, selling temporary tattoos.

Deere lived in New York since she was seventeen from 1998 to 2012. Deere lived in Manhattan and Brooklyn. Deere met her future husband when they were in a band together and they are both creative songwriters. They learned to work well together and are good business partners.

Deere believes it is very important to follow what is in your heart and that each person has something special about them. She also believe that when you are aware of that, you can really flourish and reach your potential. Lime Crime makeup was born because a lot of other people felt the same way that she did and that they were craving the same type of unique products that she was creating.

Doe Deere has always been drawn to bright, vibrant, and unique colors in makeup, but there really were not any on the market back in 2008. The makeup manufacturers and retailers were only creating and selling more natural-looking and neutral products. So Deere decided to make her own bright colored makeup and to her surprise, there was quite a demand for her trendy products. That is a big reason why the Lime Crime company really took off and was profitable.

To Deere, expressive makeup makes her feel like she has the freedom to really express herself and to stand out. It’s a real freedom to be expressive without being judged. Deere has come from a fashion background and she attended FIT in New York where she majored in fashion design. To Deere, makeup, fashion, and even hair go hand-in-hand together. What we put on our bodies, what we put on our faces and how we do our hair are all ways that we can really express ourselves.

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A Look At Top Executive Recruiter Julie Zukerberg

Julie Zuckerberg is the US Talent Acquisition, Executive Recruitment Lead for Deutsche Bank in New York City. She has been an executive recruiter for 15 years and has applied her talents and knowledge at a number of companies in New York. She is a graduate of City University of New York-Brooklyn College where she graduated with a degree in philosophy.

Before arriving at Deutsche Bank, Julie Zuckerberg had also worked at Hudson, Citi, and New York Life Insurance Company. She has steadily advanced in her career and now leads the entire recruiting efforts at corporations like Deutsche Bank. When she began her career at Hudson she recruited for corporate legal departments and filled positions that needed attorneys, case managers, paralegals, and their support staff. She now recruits top executives and advises senior management.

Over the course of her career, Julie Zuckerberg has developed a breadth of knowledge, skills, and talent that is required in order to recruit executives. She leads Deutsche Bank’s efforts to attract top talent in the United States as well as internationally sourced talent including up to the Managing Director level of executives. The different departments at the bank that she recruits for include US Asset Management, Global Technology & Operations, Private Wealth and Commercial Clients, and Infrastructure. She is assisted by a team of recruiters that she is responsible for managing, coaching, and mentoring.

One of Julie Zuckerberg’s other roles at Deutsche Bank is to provide her expert advice to the New York leadership of the bank as well as its executive committees. This includes informing them of best recruitment practices as well that will lead to engagement with top talent from around the world and that fulfills the diversity needs of the bank.

Another area that Julie Zuckerberg has specialized in is developing and negotiating the complex job offers that are part and parcel of an executive pay package. These issues can be very complex as they include equity buyouts, deferred awards, immigration, claw backs, and relocation. She works hand in hand with human resources to solve some of these issues such as an immigrating executive.

Outside of her work, Julie Zuckerberg has developed a number of hobbies and interests. She is very interested in photography, both her own and others. She can often be found at photography exhibits where she can admire their work and apply what she has learned to her own photography. She also loves to travel both in the United States and internationally. She is also an avid jogger and can often be found on the streets of New York City running. She also loves exploring hiking trails in the greater New York area.

Another thing that Julie Zuckerberg takes time for is nonprofits. She supports a number of nonprofits with both her money and time. She was recently a part of the celebration of her associate Deborah Duncan who won the Advocate of the Year award as given out by the Non-Profit Development Center of Southern New Jersey.

Helane Morrison Making Earth a Better Place

Helane Morrison is a lawyer who has been deeply focused on directing the enforcement program of the Exchange and Securities Commissions in San Francisco District Office. She is currently serving as an office administrator and vows to never relent with the office’s aggressive agenda. Her promotion was recently announced by the SEC chairman Arthur Levitt. She is privileged to be the first woman to work as a district’s chief.


Helane Morrison said in an interview that in the past few years, she had worked successfully with the enforcement officials to strengthen their impact and presence. Being the head of the office, she is eager to keep the momentum going. Being forty-six years old, she will be tasked with managing both the examination and enforcement programs that fall within the San Francisco office’s jurisdiction. She is set to cover a substantial part of the United States like Oregon, Washington, Northern California, Alaska, Montana, northern Nevada and Idaho.


David Bayless, the previous San Francisco’s office administrator, had served in that capacity for five years and volunteered to step down. He was offered a contract at the Morrison and Foerster law firm as a partner in San Francisco.


Morrison joined SEC in late 1996 and has presided over several investigations. Her major investigation was the one that ended up in the Republic Securities of New York facing enforcement actions. She has also been involved in stock brokerage firms and arbitrations defending brokers in suits presented by her clients. She was then a partner and major director of a San Francisco firm of Howard, Canady, Falk, Rabkin and Nemerovski.


Morrison was a bright student and a school leader. She graduated from Boalt Hall School of Law which is located at UC-Berkeley. She immediately began her career as the clerk to the United States Supreme Court Justice Harry Blackmun. Her dedication to perfection was evident from the first day.


Only a few women have ever managed to be administrators within SEC, this includes;

  • Valerie Caproni, Pacific Region in Los Angeles administrator.
  • Mary Keefe, Midwest Region in Chicago administrator.
  • Carmen Lawrence, Northeast Region in New York City administrator.


With the increase of workloads, the employees of the San Francisco District Office have multiplied by two to deal with both examination and enforcement activities. The examination employees deal with records and books of registered entities like brokerage firms, mutual funds and investment advisors. Enforcement workers investigate and prosecute people who fraud investors.


Malini Saba conquers human rights and poverty

The name Malini means “fragrant”, as in pleasant or sweet smelling, in Sanskrit. Thus, it is no surprise that Malini Saba is pleasant and sweet in her own way; Saba ranks as one of the world’s top South Asian investors and philanthropists. Notably, Malini founded the company Saban, which retains investment interests around the world.

In addition to the formation of Saban, in 2001, Saba began a non-profit organization focused on improving the way that at-risk and low-income females and children across the globe value themselves and envision their societal role. This organization, “Stree: Global Investments in Women,” has been a huge success and was inaugurated by President Bill Clinton and Queen Noor of Jordan. This amazing organization provides women and children with access to healthcare, as well as legal empowerment. Further, “Stree” has allowed grassroots groups to connect with public policy persons in Africa, Central America, India, and Eastern Europe.

Outside of her famed work with “Stree”, in 2006 Malini Saba donated one million dollars to initiate plans for the first Heart Research Center exclusively for South Asian’s, at El Camino Hospital in Mountain View, CA. Furthermore, in 2004, after a tsunami destroyed many communities in India and Sri Lanka, Saba toured the areas and pledged a generous ten million dollars to assist the victims of this natural disaster. Regarding her financial venture background, Malini first began her career as a famed investor in the 1990s as a venture capitalist in the Silicon Valley. There, she gained valuable experience investing in over twenty upcoming technology companies, including Paypal, Inc., a company that was later acquired by eBay, Inc. for approximately 1.5 billion dollars. Since the induction of Saban, Malini has received multiple awards and honors, including the “Mother Theresa Award” from Los Angeles County in 2005, the “Kalpana Chawla Outstanding Woman of the Year Award” in 2005 from the Friends of Indian Community of LA, and the “Ambassador of Peace” from the Federation of Peace in 2007. Independent of her high success, it is uncontested that Malini cares deeply about children, human rights, civil rights and social action, and poverty alleviation, and is willing to put herself on the line to conquer them.