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Doe Deere The “Unicorn Queen” Of The Beauty Industry

Doe Deere is know in the beauty industry as the “Unicorn Queen.” Her love of bold colors and desire to be one of a kind has driven her to achieve goals that some might have deemed impossible. Born in Russia she moved to New York City as a teenager. In New York City, she studied fashion which eventually led her to develop her cosmetic business Lime Crime.


Doe Deere now lives in Los Angeles, California. She operates her company from southern California. She is one of the first female entrepreneurs to launch a cosmetic company online in 2008. As the CEO and owner of Lime Crime she is dedicated to creating bold and colorful cosmetics that are certified vegan and cruelty free. Her line carries a variety of brightly colored products from nail polish, glittery lip gloss, brightly colored liners, loose pigments, eyeshadow pallets and the coveted lipsticks Lime Crime has become famous for producing.


In her early years Doe Deere started out experimenting with color while designing her own clothing line. Her inspiration to start her own make up line came when she was looking for the right makeup to compliment the clothing she designed. She wanted bold colors to market her clothing on the web. When she couldn’t find what she was looking for she decided to create her own makeup colors. Learn more:


Two of Doe Deere’s favorite things are fairy tales and makeup. Lime Crime, her company combines the two and allows her to be creative and share her love and imagination with her customers. The companies mascot is the unicorn, representing individuality, creativity and fun through their makeup products. The makeup line is for sale online and in several retailers throughout the United States.


In 2004, Lime Crime started selling clothing products online. It took about a year for the company to start seeing study sales and making money. In 2008, Doe Deere added makeup and promoted her products by creating makeup tutorials and sharing them online. The tutorials helped create the buzz about Lime Crime and by 2009 they were off and running.


Doe Deere started out as a fashion designer after attending the New York Fashion Institute of Technology. She doubted that fashion was her final destination but learned a lot about trends and marketing as she promoted the products she created. As she started to create her own makeup and share it with others, she soon discovered she had found her true passion. That passion attracted the attention of others and her energy turned into the Lime Crime company you know today.


One of the toughest decisions, Doe Deere, had to make was choosing a laboratory to be her partner in developing makeup. She wanted someone that could share her vision and that would be willing to work directly with her. Once she found the right partner she felt like she had so much more freedom to create the right colors.


The focus of Lime Crime is that beauty should make you feel happy. Doe Deere feels the colorful palettes of your makeup should do something magical. It should have the power to transform you and make you feel happy.