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Fabletics Beats the Snot Out of Amazon

Who can slay the giant businesses of Amazon, eBay, YouTube, and Google? If you ask business experts, then the answer is nobody. The safe approach is to use these businesses as allies and allow their already established platforms to grow your business. Kate Hudson decided not to listen to the experts, and she has been able to create a business that is worth over $250 million. This has allowed her to step up and go toe to toe with none other than Amazon.com.

 

Amazon is known as an e-commerce juggernaut and controls 20% of the market that directly impacts Kate Hudson’s business. However, Kate Hudson’s Fabletics has discovered several ways to compete with the giant.

 

Kate Hudson’s first step was to guarantee repeat customers. Facts show that she has done rather well with 85% of Fabletics sales coming from repeat customers. This was accomplished in two ways. Number one, Fabletics used a monthly, quarterly, or yearly, subscription model for customers. Once a customer had a subscription, they would receive clothes custom made to fit their daily routine and empower them to be more. Number two, Fabletics custom-made clothes for each of their customers. That is not something you could get at Amazon.

 

Kate Hudson’s next step was to spread her reach through retail locations. Using Hawaii, California, Florida, and Illinois as her starting grounds, Kate Hudson was able to open 16 retails stores. Many more store openings are on the horizon.

 

Kate Hudson’s last step was to reverse the tendency to showroom and make sure that loyal customers were coming to her location. Hudson did this by partnering with local businesses to run fairs, expos, events, and Fabletics activities. This connection with local customers and businesses increased loyalty to Fabletics tenfold. Now Hudson sees that over 50% of those walking into her retail store are already ardent Fabletics fans. Of the 50% who are not, one out of every three will be a loyal customer by the time they leave the store.

 

I encourage everyone reading this article to take part in Fabletics’ Lifestyle Quiz. The quiz is aimed at helping those who do not know how to get started to choose the right clothing for their needs. In just six questions, the quiz will examine one’s daily routine and personal goals and then select the clothes that most empower you on a daily basis.

Kate Hudson Makes A Success With Fabletics

Kate Hudson’s company is called Fabletics, and she sells her own designs for women’s causal and workout outfits. She does a great amount of business with women that want the ease of wearing pieces that fit well, and are designed with women in mind. Kate Hudson listened to what women were looking for, and she created a line that they would enjoy.

 

She follows the reverse showroom selling strategy. It is a way that she can offer more to the women that she sells to without having a lot of cost for overhead. The reverse showroom is about stocking physical stores with little inventory, and only ones that will sell. Most of the marketing is done online, and she is in direct competition with big companies like Amazon. Having the Internet at her disposal, Kate Hudson will be able to make sure that she attracts the customers that will love her designs, and be faithful customers for her business.

 

The reviews that are coming in about her business are positive. She is loved for her designs that are easy for women to wear. They love that they are reasonably priced, and that they are easy to clean too. Since they have the option to join her club, which is free, they can shop online and never leave their homes. This is all for convenience, and they are able to get just the right pieces for their wardrobe.

 

When women visit her store, they end up subscribing to her club. This is free to do, so the women do not have to invest anything in the club. She has over a million subscribers to date, and this will steadily continue to increase as time goes on. Kate Hudson knows what the women want to see, and the convenience that they are after. Her knowledge of marketing is paying off extremely well, and she is attracting more and more customers on a regular basis.

 

In the future, Kate Hudson’s company, Fabletics will continue to do well by increasing their customer base, and making sure that they keep them happy. There are many reasons that women love what they find with Kate Hudson’s Fabletics, and they are willing to stay as her customer for many years into the future.