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EOS Presents Lip Balm in New Way

EOS Lip Balm is a big deal. Many people use this product, and there is still a lot of interest from new customers. Fast Company has been tracking the success of EOS, https://evolutionofsmooth.ca/, and the sales are quite impressive. Much of this appeal for this company is marked by the strong determination of the founders of EOS to get an edge on the competition.

As Fast Company denotes, the road to getting an edge over the other lip balm competitors was built largely on making customers take notice of the lip balm. There are lots of other brands out there, but the competition has a small unit size for lip balm. Some people would not buy the lip balm jars because they thought that this was unsanitary to use their fingers to apply it. Others would stay away from the smaller tubes that would get lost so easily. The obvious choice for women that wanted lip balm products that would last for a long time was the EOS lip balm. This company would do a great job of changing the way that people perceived lip balm just by using a unique design to connect customers with the brand.

First impressions mean the world to customers that don’t spend a lot of time trying lip balm anyway. Most people never really used to pay much attention to what was available. EOS Lip Balm doesn’t allow you to ignore it though. It stands out. One cannot help but to see it when they are out and about. This results in impulse purchases for people that are standing in lines and waiting to check out on Target and Walmart stores. The reality is that people have to be exposed to something new to get their attention. EOS presented lip balm in a new way and gained attention.

 

The Prodigious Lefkofsky’s Start-up Project: Tempus

Eric Lefkofsky is an entrepreneur as well as a liberal person who has carried out many charitable activities on behalf of the community in Chicago. He has co-founded and successfully headed several companies including Lightbank, Groupon, Echo Global Logistics, Media Ocean as well as InnerWorkings. Most of his endeavors seek to embrace and implement the latest technology to bring out the best.

Most of his humanitarian works get done through the charitable trust he and his wife Liz started in the year 2006, Lefkofskys’ Family Foundation. Through it, they have been able to support and improve the quality of life of the people in Chicago by promoting education, health, art and culture, technology as well as human rights protection. One of the greatest start-up project that Lefkofsky has invested in and which brings out his philanthropic being and love for other was through Tempus.

Eric Lefkofsky is a co-founder and the CEO of the technology company, Tempus which was created with the aim of battling cancer. Use of latest and advanced technology is what makes the mission of Tempus to be achieved because it helps physicians to provide personalized care to cancer patients. They do this through the artificial intelligence provided by the machine learning platforms. Through the services offered by the company the physicians gets the required and accurate data about a patient so as to make real-time decisions based on the data received. Tempus aims at providing a massive database where the doctors can be referring to before treating other patients.

For data analytics, Tempus uses deep machine learning as well as genomic sequencing to as to get the real information on every patient’s tumor. It also provides the doctors with phenotypic, molecular and therapeutic intuitions within the clinical setting so that they can deliver the best standard of care to the patients. Tempus’ analytic platform enables all the physicians to intensely understand the patient’s cancer by collecting and analyzing massive genomic data through the use of proprietary algorithms. Through this analysis and the combination of other patients with same molecular profiles, the doctors can give a personalized treatment such as therapies that are approved by FDA.

The results gotten from the dynamic analysis can then be validated through the use of Vitro and in Vivo Patient-derivative biological models before they are clinically deployed. Tempus applies independent as well collaborative testing with doctors and researchers so as to develop an automated cell-culture technology that helps build a report about the patient’s cancer condition. The report also details the information to be used by the physician to develop a personalized care plan and treatment for the patient.

Tempus might be the long awaited solution for cancer treatment and through the technology applied the cancer patients might as well be helped to live longer. Lefkofsky believes in the risk that will make a difference to the lives of the victims of the deadly disease, cancer.

Steps by Josh Verne to Be Successful

Josh Verne is a man that has a great outlook when it comes to the steps that a person needs to take in order to be successful in the business world and in all aspects of life. He has worked to help companies expand and develop, has been the president and CEO of several companies and is currently the CEO of FlockU. After being in the business world and working with a ton of different companies, he has discovered what it really takes to enjoy the success that life has to offer.
Josh Verne details his mindset on what it takes with five points, which should help just about anyone balance the most important things in life, put their mindsets in the right place and really succeed at what they love to do. He has been very successful thus far in his life and he makes a great statement when it comes to approaching things with the right mentality.The first aspect of his advice on how to get out of your own way and really succeed in a management position in work is to essentially relate well and listen to your employees.
This is something that a huge amount of people in management struggle at and it really creates a negative environment. Two of his biggest points include listening to the things that employees have to say and leading them, rather than trying to be their boss. Instead of bossing people around and handling work as a dictator, it is far more beneficial to listen to what employees have to say, put them first in the work place and really create a winning team environment. Taking these measures is huge, increases employee morale and creates honest respect for management in business. Being fair and always striving to create a positive win-win situation is another huge thing for Josh Verne (http://www.bloomberg.com/research/stocks/private/person.asp?personId=261398645&privcapId=260926284&previousCapId=32484085&previousTitle=Global%20Analytics,%20Inc.). You can kind of think of his stance on the employee and management interaction as an honest relationship that is based on respect and a team attitude.
The last portion of what Verne stresses is the fact that you really need to find out what you are passionate about and make it your work, but to truly balance your life. Anyone can be rich and be unhealthy, or have a great family life, yet not be bringing in enough money to properly feed and cloth their family. It is with balancing these aspects of life that creates the perfect place for a person to be in, both at work and at home.