The world of internet and technology is arguably home to inconsistency. For Richard Liu Qiangdong however, internet and technology have given him a chance to challenge some of the notions on commerce and more importantly the mode of doing business. Liu, in all his interviews, has stated that without technology he will still be having a physical shop in China, and probably with less success. However, he points out that his success in this technology world is a product of three major factors.
First, the owner of JD.com points out that understanding the market is important. In order to understand the Chinese market, Richard Liu Qiangdong has worked with some companies both around the world and in China. His main aim in all his working relationships with major information companies is to understand what his potential customers want from an entity.
Understanding the consumer needs helps him to redirect the policy formation of both JD.com and the company’s affiliated entities. In the last four years, Liu has noticed that clients want customized services and thanks to his company’s flexibility, the company is home to customized consumer experiences.
Second, in his journey, Liu has noticed that quality goods are sadly unavailable in most trading outlets. However, through this company, Richard Liu Qiangdong is one of the few investors that are keen on changing this trend and more importantly, starting campaigns on the importance of quality goods. In the years his company has been in existence, Liu has realized that the only way to make online platforms home to huge sales is by only stocking and selling quality merchandises.
Thirdly, he has managed to bring most entities together under the umbrella of JD.com. According to him, this approach to bringing different entities together has helped the individual entities to make profits and more specifically, reach to a wider market. Currently, Richard Liu Qiangdong one of the most respected traders because of bringing small traders to a bigger platform at no extra charges.
In an interview, he pointed out that giving the small traders the bigger platform helps in growing the Chinese commerce volume and provides more employment opportunities.
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